'Built around you': The story behind the Wyoming Medical Center logo
By Kristy Bleizeffer Oct 8, 2014
Wyoming's been described as a small town with long streets. Serving Wyoming's people for more than 100 years, and from the same spot on Second Street, we know this description to be true.
When our first brick building went up in 1911, we sat on the outskirts of town. Now we sit at the heart of the city, and as such, the heart of Wyoming. We've grown with Casper. The opening of our 100,000-square-foot McMurry West Tower is only the latest in a series of expansion projects designed to respond to our growing city and advances in healthcare delivery. It won't be our last.
We will not rest on our laurels, and will continue to look beyond the horizon. With our new tower, we have launched a new brand identity that will define our commitment to you far into the future.
There's a reason our new logo is a three-sided shield: As the only full-service hospital for hundreds of miles, Wyoming Medical Center is the guardian of health for Casper, Natrona County and Wyoming.
We are the region's largest referral center, serving patients from across the state, and we are uniquely connected to its communities. We chose colors found in Wyoming's rolling prairies while reminiscent of its proud heritage. Gold is compassionate and protective. Bronze is sturdy and resolute. Black is modern, dependable and leading.
'Built around you'
Our tagline references the people we are called to protect. As a non-profit hospital, we care for patients, not investors. All that we do -- from investing in equipment, to maintaining the state's highest safety rating, to providing more than 75 specialities -- is for the sake of the people we serve. We are built, in both spirit and in action, for and around the community.
We will not stop at a single destination. As Casper and Natrona County grow, so will Wyoming Medical Center, adapting to the changing needs of our constituents and to the advancements in healthcare technology and delivery. We will bring health care to you, close to where you live. We will soon break ground on Mesa Primary Clinic in West Casper, closest to the fastest growing but least-served residential population in the city. We will soon announce plans for our east-side clinic.
We remain the only Casper hospital equipped to care for you from birth to old age, regardless of your ability to pay, whatever your medical need. We can care for you in any emergency, and often care for patients transported from other hospitals. We have the region's only Level II trauma center, Casper's only heart cath lab and Wyoming's only Primary Stroke Center certified by the Joint Commission.